Simplifying Science

Why Peer Pressure Leads to Bad Decision Making

Even when kids and teens know the right answer and have every intention of behaving in a responsible way, peer pressure can actually change their decisions from good to bad. This study shows what’s happening in the brain.

Peer Pressure? It's Hardwired Into Our Brains, Study Finds

The rewards outweigh the risks -- when you're in a group, anyway. A new USC study explains why people take stupid chances when all of their friends are watching that they would never take by themselves. According to the study, the human brain places more value on...Read More