I've got NO problem with the fact that kids seem to heed the warning about sunscreen use more often when it is presented as a wrinkle-preventer. Fine by me. Their brains are not wired to think about long term consequences anyhow, so asking them to slather it on in order to prevent cancer down the road is not as effective a strategy as you might hope. But telling them they will look better? Well, seems like it resonates a lot better. And the fact is that regular sunscreen prevents BOTH cancer and wrinkles, so I say go with any strategy that works!